
With everyone and their mother jumping onto the green bandwagon, we’re bound to have a whole bunch of non-sustainable junk items pawned off as “green” by the loosest of standards, and a whole bunch of greenwashing. It’s something we have to be wary of and keep a diligent eye out for posers. An art project, “Subverting the Green Aesthetic,” helps us remember this and gives us a few IDing skills.
Creator Nick Bampton is a design student in Middlesex who encourages people to take a closer look at green labels through his project of pairing green and un-green products with graphics that show there is more than meets the eye when it comes to the details of so-called green products. For instance, he shows two MP3 players, one that looks like it has sustainability on the brain, but in actually can’t be recycled, can’t be upgraded, and toxic substances are used in its manufacturing. The other MP3 player looks sleek in a non-sustainable way, but is more durable, can be upgraded, and recycled.
We seriously dig this here at EcoGeek, since one of the greenest things to do is make what you have last as long as possible, and if you have to get rid of it, recycle. Gadgets that are made to be unfixable or disposable – especially when they’re supposedly “green” or from a “green” company – are just completely uncool and are the essence of greenwashing.
Bampton pulls the same comparison trick with a pair of chairs and several other objects. This kind of project is a good reminder that there are a whole slew of factors that go into evaluating the sustainability of products that claim a green lineage.

written by Clinch, July 15, 2008
written by Green Authors, July 16, 2008
It's not often that I buy a green product that uses recycled packing material or material that can be recycled.
IMHO, most electronic gadgets are not needed and labeling them as green so people buy them creates a circle of fools.
written by Richard, July 16, 2008
written by Alex, July 16, 2008
written by John Roberts, July 16, 2008
JT
www.FireMe.to/udi
written by i lasered my pubes, July 16, 2008
written by david, July 16, 2008
written by nate, July 16, 2008
No, don't "feel guilty." Feeling guilty doesn't accomplish anything.
Why wouldn't you think about what you throw out? Your 'waste' is _part_ of your carbon footprint. Check out this interview from Alternet: http://www.alternet.org/story/27456/
written by dddfff, July 17, 2008
These ecofirnedly homes have the ability to ROTATE... yes, you can change your scenery and follow the course of the sun (at least that's their pitch).
Here is link from world's extreme homes, wow...
http://fr.youtube.com/watch?v=v79fSKmg9B8
written by Sustainability Savior, July 17, 2008
Also true "green" items are certified by the government or well known environmental third parties.
Also the idiot above..yes everyone has a footprint but the key is to limiting your footprint. Learn something..here look here and fill it out.
http://www.nature.org/initiatives/climatechange/calculator/
written by kim, July 17, 2008
Calculate your carbon footprint:
http://www.find-green.info/search/carbon-footprint
written by DONATE iPhone, July 29, 2008
But what about your old iPhone? Don't recycle your mobile...
and Don't worry, just DONATE at http://www.rubarudirect.com/iphone
There are millions of people waiting for this...
just do it...
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