Yahoo! can change the world in three ways. It can change the company, it can change its employees, and it can change its users.
A few weeks ago Yahoo! hit those first two by pledging to become a carbon neutral company while asking its employees to reduce their carbon footprint by 20% (and rewarding them with a co-founder v. co-founder sumo match.)
But until today their attempts to change the world through their users was limited to 18seconds.org, a CFL promotion site, and Yahoo Green Autos. But today, Yahoo! launched Yahoo! Green, a fully autonomous Yahoo! property that will be providing Yahoo's 500 million users tips on how to go green.
Everyone who participates in the program will receive a coupon for one Sylvania CFL and they'll get the chance to take a carbon-reduction pledge. Using a really fanstastic interface, Yahoo asks its users to drag the steps they pledge to take into their pledge box. At the end, it tells you how much carbon you've saved, and gives you tips on how to make your pledge a reality.
As part of the launch, Yahoo! is giving ten hybrid taxis to the City of New York, and co-founder David Filo will be talking with EcoGeek.org tomorrow morning about their new commitment to slowing the onslaught of global warming.
written by Sebastien, May 16, 2007
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