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The Hypocritically Bold Look of Kohler

boldkholersm1Taryn, an EcoGeek reader, received her subscriptions to Wired Magazine as well as National Geographic this week. A very EcoGeek combination, I must say, keeping up on the beauty and diversity of our world as well as cutting technology. But what she found surprised her. Each magazine had an ad from the same company, from the same advertising campaign with some disturbingly different messages.

The ad in National Geographic brags about Kohler's "commitment to it's great! best prices on cialis creating water-saving products". On the other hand, the full-page advert in Wired seems to indicate that true luxury can only be had in a shower that simulates the drenching power a category five experience Kohler will gladly provide you with.

So which of these is the Bold Look of Kohler: The one that promises "Bold Conservation" or the one that promises "Bold jets of watter hitting you with one gallon per second of fresh drinkable water from every conceivable angle"? Thoughts?

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written by nikhil, March 26, 2010
Neither ! The 'Bold Look of Kohler' seems to be a moneymaking scheme behind a very convenient green facade.
Something for everybody
written by Duke Briscoe, March 26, 2010
It is not too surprising, and not a bad thing for a company to sell legal products. They are trying to meet the generic viagra canadian pharmacies range of consumer demands. Some rich people might want the super-fancy shower. In water districts that do not have a constrained water supply, it should not make much ecological difference other than carbon output for purifying and delivering the water. We give people the freedom to choose how to spend their money - the society can influence such choices through means such as taxation. Resource redistribution can even take place by varying taxation levels based on the usage.
written by Benito Jones, March 26, 2010
The art of talking out of both sides of the mouth has been mastered! Walter Kohler's quote eerily applies to both visuals...
what's the big deal?
written by kencave, March 26, 2010
Every large company, or any company with the means to do so, targets their advertising to different niche audiences. Just like Toyota targets the Prius to neo-environmentalists with earth shots and happy woodland creatures while selling the Tundra to the Tim "The Toolman" Taylor (more power!!!) types with its 15 MPG.
Something for "rich people?" "No big deal?"
written by Kat M, March 26, 2010
Just because all sorts of companies do this sort of thing and just because some people can afford to waste money doesn't mean it isn't hypocritical. What is clear, here, is that Kohler is not committed to helping care for the Earth and keep it habitable for future generations. They are here for the money. Their commercials touting their conservation "efforts" are just one more form of 50mg cialis retail price greenwashing.

Duke Briscoe: the amount of energy embodied in potable water is *not* insignificant. "It is estimated that the use of water consumes approximately 8 percent of the nation’s energy for its treatment, conveyance, use (including heating), and disposal." (from http://ici.coloradowaterwise.o..._brief.pdf) Just because someone has enough money in their own pocket to levitra online pharmacy usa waste a precious natural resource doesn't mean they should be allowed to. We all die without water, therefore it belongs to all of us.
It can be both
written by Mike, March 26, 2010
I don't know what exactly is being advertised but I used to have a Kohler shower spa. You took a shower, got clean, then closed the drain in a small foot bath holding about a third the volume of a regular bathtub. There was an intake for a powerful pump that sucked water out of the tub and sprayed it out of heads. "30 times the volume of a regular shower" but it was the same water over and over. Maybe not the most green device in the world, but not so bad. In fact I'd rush through the normal part of the shower (water going down the drain) to get to the recirculating part. A 30 minute shower with only about five minutes of pharmacy no prescripition tramadol capsules water use.
written by Jeff, March 26, 2010
written by Jeff, March 26, 2010
So they advertise differently. People are going to buy what they want to buy.. How come no one who read this caught the fact that someone who seems to be very conscious of the environment to be offended by this, is the same person who chooses to subscribe to magazines????? There's the paradox.
written by Dann, March 26, 2010
What is the environmental impact of subscribing to multiple magazines? Valuable resources go into the production and buy cheap online viagra distribution of magazines. Wrong? Hypocritical? No. Simply a person exercising choice. She may choose to consume valuable resources for her reading pleasure, but offset that by paying bills online.

I've checked out Kohler's website. They actually seem to offer a great number of water saving products. Sure, they also have some water consumers, but on balance I'd rather see companies like Kohler getting in the game.

Keep advertising a range of choices, and the buy ultram online cheap marketplace will decide.
So what?
written by Uncle Dan, March 26, 2010
If I were Kohler (which I ain't), I'd want to sell to all markets too! They know what they're doing and we're just jealous that we don't have as much money and smarts as they do!
Well said, Dann!
written by Lindsay, March 26, 2010
Dann does raise a good point. I think the reader who submitted this actually inadvertently (or perhaps purposely?) raises the issue of choice. She decides to subscribe to two printed magazines (and Wired comes on some pretty heavy paper stock). This has a negative impact on the environment--no question about it. Likely a greater impact than a 10 minute shower--her magazines consume paper and water (even if recycled) and energy to online us levitra deliver. But so what? She likes to read mags, more power to her.

I like to take a long hot bath once or twice a month. But I have one of those toilets that uses less water (I think it's called WaterStar or WaterSense or something, it actually lets me choose to use less water or more water, depending on levitra tablets"needs"). I turn off the water when I brush my teeth. I wait until I have large loads to do laundry. I have rain barrels. And yes, I "take back" some of levitra overnite those savings to enjoy a bath or two.

I'm guessing the reader also makes many smart choices. If she decides to offset those by having hundreds of pieces of paper sent to her home every month, good for her. She probably deserves it.

Great discussion, great debate. A difficult issue to buy levitra vardenafil reconcile. I just don't like seeing companies get tarred and feathered for "hypocrisy" when we most of us haven't earned the right to cast the first stone.

BTW, the post references 1 gallon per second. Can't see how that's possible....60 gallons a minute?
Laundry Economy
written by Jen, March 26, 2010
At least in the Wired ad they are doing their laundry while showering. :-) On a side, note, there are very few water saving faucets that actually meet Canada's Ecologo flow rates no matter what company they come from.
written by Doc, March 27, 2010
For every one of the water-shower systems installed, Kohler probably sells a thousand of their water-saving heads that meet federal guidelines. The high price of these sorts of systems puts it effectively out of reach of 99.9% of homeowners who are pinching the pennies these days, and that forces conservation.

It makes for dramatic advertising, but isn't what regular joe installs in his house.

I had a friend have one of these "body washes" in their house, and rarely ran it, they knew it was expensive in terms of generic cialis sales water, and used more energy to heat the water. Just 'cuz its there doesn't mean it gets used everyday. Again, choice, with an occasional luxury. It's okay... we don't want to turn eco-lifestyles into class warfare, that won't get us anywhere.
written by John G, March 27, 2010
Well done. This is viagra tablets the definition of green washing.
written by Libby, March 29, 2010
target market much? dang. But I don't think I've seen such contrasting messages in advertisements. makes me wonder what the company is really about, do they just want my dollar?
written by Richard Evans, March 30, 2010
If they can invent a device that can hit you with the same jet of water you used 7 days before (i.e. recycled water) then I'd be impressed.
written by John Clark, March 31, 2010
Wow! Duke wrote a comment above that is disturbing and short-sighted. In this country we always have difficulty "legislating behavior." The age old question of "freedom" rises up to combat proactive work for the common good.

The Corporate States of America needs to be undermined by citizenry but we the people like our super soaker shower heads, a/c 20 degrees below the outdoor temp, and heat set at 78 degrees in the winter.

It takes the minority to point out the lies perpetrated by corporations that claim different, and conflicting, stances for different audiences.
written by Tommy, April 06, 2010
Is there a chance that this 'shower' works by recirculating the professional cialis water. Like use a a normal shower to get clean then turn this thing on to get your kicks or what ever. That would of course consume energy to pump, but so do viagra for daily use hot tubs, swimming pools ect.
written by Michele, April 07, 2010
Hey at least they're washing their clothes at the same time as having a shower!!!....

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