Taryn, an EcoGeek reader, received her subscriptions to Wired Magazine as well as National Geographic this week. A very EcoGeek combination, I must say, keeping up on the beauty and diversity of our world as well as cutting technology. But what she found surprised her. Each magazine had an ad from the same company, from the same advertising campaign with some disturbingly different messages.
The ad in National Geographic brags about Kohler's "commitment to creating water-saving products". On the other hand, the full-page advert in Wired seems to indicate that true luxury can only be had in a shower that simulates the drenching power a category five hurricane...an experience Kohler will gladly provide you with.
So which of these is the Bold Look of Kohler: The one that promises "Bold Conservation" or the one that promises "Bold jets of watter hitting you with one gallon per second of fresh drinkable water from every conceivable angle"? Thoughts?
written by Libby, March 29, 2010
written by Richard Evans, March 30, 2010
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