When people think of Al Gore, they probably first think of his involvement in drawing attention to the climate crisis. After that, they may think of his involvement (embellished and true) with the Internet. Well, Al Gore is bringing those two facets of his life together by trying to create an environment-specific domain for the web.
Gore and his Alliance for Climate Protection are partnering with Dot Eco LLC, a group of Hollywood and environmental-activist types, to apply for the .eco domain on the web. The domain will be used for companies, organizations or websites promoting environmental causes and a majority of the profits from the sale of those domain names will go to environmental philanthropies.
The Dot Eco group includes director Davis Guggenheim who worked on "An Inconvenient Truth" with Gore, actor Roger Moore, author Richard Muller who sits on the Intergovernmental Panel on Climate Change and Jim Dufour of the Scripps Institution of Oceanography. The group was formed to secure and operate the .eco domain and joins major cities around the world who are all applying to ICANN for specific domain extensions.
The Alliance for Climate Protection hopes that the new domain will be a new source of fundraising and way of creating awareness for environmental issues. Don't look for the domain anytime soon though. The application process will probably last until the end of the year.
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