You really should recycle your batteries. But let's be honest, at one point or another, we've all thrown them away, contributing to the toxic pollution of our ground water. And while I'm not going to throw EcoGeek's full weight behind any battery that isn't rechargeable, it is nice to see Fuji's new take on the battery.
The EnviroMax batteries contain no mercury, cadmium or PVC and they are encased in plastic instead of steel. In fact, Fuji claims that the batteries (while 100% recycleable) are safe for landfills. We're still waiting to see if they're awarded RoHS certification, but I imagine they will be.
But, once again, I encourage you all to use rechargeable batteries, and to dispose of them correctly at the end of their useful lives.

written by Matthew Weed, January 09, 2009
http://www.rbrc.org/consumer/index.php
written by Jeff Court, January 09, 2009
Also, you have a typo - "their" should be "they're"
written by Milo, January 10, 2009
http://www.treehugger.com/files/2009/01/ces-2009-fuji-rolls-out-greenwashed-enviromax-batteries.php
written by Theresa, January 10, 2009
written by livegreen.ca, January 14, 2009
written by Karen, January 14, 2009
written by Fred, July 16, 2009
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I ask this because probably a lot more energy and specialized materials go into rechargables. Less so since cadmium isn't used much anymore.