Southern California has had some nasty fire seasons the last few years. Last October, it was hit particularly hard. Toshiba America is helping to replenish some of the trees that were lost by donating to the Arbor Day Foundation. The 80,000 trees their donation is helping to plant is part of their plan to get 1.5 million trees in the ground by 2025.
So this Friday, Toru Uchiike, Toshibal America Inc’s chairman and CEO, will present a fat check to John Rosenow, founder and chief executive of the Arbor Day Foundation, and next spring Toshiba volunteers will get their hands dirty by helping to plant all those trees.
Replenishing the trees is important for preventing soil erosion and providing food and shelter for wildlife. Since four of the Toshiba America companies are in So-Cal, it makes sense for them to extend some of their assistance there.
While planting trees is rather cliché, it is still productive, and Toshiba is greening itself up all over the place, showing that it is going for more than just an image.
Via Toshiba Photo via Uberculture