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I've been thinking, in my own diabolical brain, how to turn cars into
cigarettes. Maybe that wasn't clear...here's what I mean. Cigarettes
used to be cool. But it turns out they're addictive, expensive and
dangerous. Well, cars are cool now, but in the last few years we've
realized that they are also addictive, expensive and dangerous. So what
do we do? Start with warning labels, Check. Next, make the industry pay
for advertisements showing how horrible they are. Well, we're not there
yet, but Britain might be headed in that direction.
A British politician (and Chair of the House of Commons Climate Change Committee,) Colin Challen, has put forth a measure that would require 25% of all car ads to discuss only environmental impact data. Operating on the assumption that a more informed public would purchase fewer gas guzzlers, this could make a pretty significant difference for car companies. And, more importantly, it could be a significant step toward the self-vilification of what is almost certainly a world-wide villain.
Via BBC and TreeHugger
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I used to have a car and no longer wish to have one. Bike and public transport (yes I know it needs improving but that only comes with a switch in mindset such as we see now). Cars are too expensive anyway, they are money pits. Imagine all the road deaths being reduced too.